Identity
5 min
Designing for 16 pixels
A logo spends most of its life tiny: a favicon, a lid, an app icon. We design the smallest version first.
Written by
The Vennick studio
The big version of a logo is easy to love. The version on a coffee lid or a browser tab is the one people actually see.
Small first
We draw marks at 16 pixels before we draw them at 1600. If the idea doesn’t survive, it isn’t the idea.
Then the details
Once the small version works, the large version gets its craft: optical corrections, weight, the moments only a poster can hold.
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