Identity
7 min
What a colour system is really for
Palettes are not decoration. A good colour system tells people what kind of thing they are looking at before they read a word.
Written by
The Vennick studio
We give every colour a job. One colour for the brand, one for action, one for warnings, a neutral family for everything else.
Fewer, harder-working colours
Most brands need four colours, not fourteen. The trick is making those four do very clear work.
Testing it
We print it, we put it on a phone in sunlight and we check it against the colour-blind simulations before anyone signs it off.
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