(Journal) Studio notes
Notes from the studio floor.
How we work, what we got wrong and the small decisions that make a brand recognisable. Written by the people who did the work.

Identity
5 min
Designing for 16 pixels
A logo spends most of its life tiny: a favicon, a lid, an app icon. We design the smallest version first.

Identity
7 min
What a colour system is really for
Palettes are not decoration. A good colour system tells people what kind of thing they are looking at before they read a word.

Websites
8 min
Our Framer handover checklist
A website is only finished when the client can edit it without calling us. This is the checklist we run before every handover.

Campaigns
4 min
Launch weeks, not launch days
A launch that happens in one day is over in one day. We plan four weeks of reasons to talk about a new brand.

Studio
5 min
The case for fewer, bigger projects
We take on six to eight projects a year. Here is why a small studio doing fewer things does them better.
(Topics) What we write about
Process
Identity
Websites
Campaigns
Studio
Packaging
Naming
Type
(Letter) Once a month
