Campaigns
4 min
Launch weeks, not launch days
A launch that happens in one day is over in one day. We plan four weeks of reasons to talk about a new brand.
Written by
The Vennick studio
New brands get one real chance at attention. Spending it all on a single post is a waste.
Four weeks, four reasons
Week one shows the thing. Week two shows how it was made. Week three hands it to customers. Week four answers the questions people actually asked.
Measure the right thing
We track recognition, not reach: do people describe the brand the way the sentence does?
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