Halde Tiles

Discipline

Brand & e-commerce

Location

Porto, PT

Duration

16 weeks

A family tile workshop selling to architects worldwide. We built a catalogue site that lets you lay out a floor before you order it.

(Result)

3.4×

What we did

Identity, Website, Configurator

Halde’s tiles are made by hand in a workshop that has used the same moulds since 1962. Their website was a PDF.

A restrained identity that lets the patterns lead, and a Framer site with a floor planner: pick a pattern, drag the grout colour, see the room.

Average order value up 3.4 times, mostly from architects ordering whole rooms.

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