Case study
2025
Pomp Bath Co.
Discipline
Identity & refill range
Location
Utrecht, NL
Duration
10 weeks
Refillable bath products with a loud personality. We designed an identity built on colour blocks and a refill station that makes coming back feel like a ritual.
(Result)
68%
Customers who refill within 60 days
What we did
Identity, Packaging, Retail
The brief
Pomp wanted people to bring bottles back. Refill schemes usually feel worthy and a little grey; theirs needed to feel like fun.
What we made
A system of three bright bottle colours, each a product family, a pump-shaped wordmark and a refill station with a counter that shows how much plastic the shop has saved.
Result
Sixty-eight percent of customers refill within two months.
(Next) More work
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