The brief

Sodaline was invisible in the fridge. Their old cans used a small logo and a big fruit illustration, the same trick as everyone else on the shelf.

What we made

We turned the flavour name into oversized, wrapped lettering that reads from three metres and still works when the can is turned. Colour carries the flavour; the wordmark shrinks to a seal.

Result

Thirty-one new stockists in ninety days, and a buyer who told them the cans were the reason for the meeting.