Case study
2024
Kiln Museum
Discipline
Exhibition identity
Location
Delft, NL
Duration
14 weeks
A ceramics museum’s anniversary show about 400 years of blue. We made an identity out of a single glaze colour and the shapes of the collection.

(Result)
96k
Visitors, a museum record
What we did
Exhibition identity, Signage, Website
The brief
Kiln’s collection is quiet, precious and very blue. The anniversary show had to bring in people who never visit museums.
What we made
One glaze blue, silhouettes of six objects from the archive, and a typeface cut from the shapes of their foot rings. It ran from tram posters to the ticket barcode.
Result
Ninety-six thousand visitors, the highest in the museum’s history.


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