Case study
2023
Loop Eyewear
Discipline
Website & product
Location
Copenhagen, DK
Duration
9 weeks
Sunglasses made from recycled fishing nets. We designed a shop where the frame try-on works in the browser and the story is told in one scroll.
(Result)
2.7%
Conversion, up from 0.9%
What we did
Website, Product design, Photography
The brief
Loop’s frames are good and their story is better, but their shop buried both under discount banners.
What we made
A shop with one frame per screen, a camera try-on that runs in the browser, and a single scroll that follows a net from the harbour to your face.
Result
Conversion up from 0.9% to 2.7% in the first quarter.
(Next) More work
Keep going.
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