The brief

Ostra had great coffee and no face. Their first café sat between two chains on a street where people decide in three seconds. They asked for a brand that could be read from across the road at 6:29.

What we made

One sentence first: coffee for people who start early. From it came a bean-crease mark that works at 7 mm on a lid, a warm roast-and-ember palette, and a shop built in Framer that the team edits themselves.

Launch

A four-week poster and social plan timed to the second café, with a pre-order window that sold out in six days.